September will see a major upgrade of Justgiving’s donation processing system. One key consequence of this change is that we will no longer be able to support the processing of pledges – the ‘pay on completion’ option on your fundraising page.
Please take a moment to read our simple six-point explanation of how this came about, and what it means for your fundraising page.
1. How do pledges currently work?
When a donor chooses to pledge rather than donate right away, Justgiving captures their full card details and only debits the card after the event has been completed. Up until that point, ‘pledgers’ can cancel or amend their gift at any time.
2. Why is Justgiving making this change?
In September, Justgiving will introduce a cutting-edge, real-time authorisation system that will deliver the latest security and fraud-prevention techniques to your donors.
Not only will this help further reassure your donors that online giving is highly secure, but it will also benefit charities by reducing the number of donation cancellations and charge-backs (where a donation is contested by the card owner and refunded via their credit card company).
Pledges need to be phased out because they will not be compatible with the enhanced security environment that we will deploy in September.
For instance, we will start asking donors to enter the 3-digit security code at the back of their cards. Because this code authenticates the donor as the rightful owner of the card, it cannot be stored in any circumstances by Justgiving.
Because pledges involve the storage of a donor’s card details until the transaction can be processed, we will no longer be able to support them under our new security rules in September.
Though pledges are popular in a minority of cases, we believe that the benefits of enhanced security will vastly outweigh the loss of pledges.
3. What will happen to pledges already made?
Pledges that have already been made will continue to be processed in the ‘traditional’ way. There is absolutely nothing for your donors, or yourself, to do.
4. When will the pledging option be removed?
Donors will no longer be able to make a pledge through your page from Monday 21st August.
5. Will I raise less because of this change?
Many Justgiving pages are already operating without the pledging option, and doing equally well in the long run.
6. What if my donors do not wish to donate right away?
To ensure you raise as much as you would without the pledging option, it is important to send out another round of emails to friends and family right after your event, to encourage those who have yet to donate. It is a good time to refresh your page with a new photo and a message, to show them you actually made it!
If you have sponsors who strongly do not wish to donate until after you have completed your fundraising event / activity, suggest a date (i.e. 1 day after you event) when they can return to your fundraising page and make a donation.
If you have any questions or suggestions about this change please do email us.