A whole battalion of JGers are off to the USA next week. We will be:
- observing some listening labs. In a secure facility.
- taking advantage of how rubbish the dollar is.
- eating burgers.
- buying lots of macs.
It’s going to have a big impact on how stuff works in the future and we’re really excited.
This month we have the story of www.napac.org.uk, the website for
The National Association for People Abused in Childhood
What’s great about this site? Well, I’ve created a short video walk-through of their site to explain exactly why, but the most interesting thing is how this site came to be great (in my opinion)…
And the reason is that Helen from the charity saw our best practice webinar recording and decided to update their site – and they’ve already reaped the rewards.
Before you take a look at the video, I asked Helen a few questions about the site:
How did you come across the webinar recording?
I was sent an email on the 30th of January with the subject “New year solutions with Justgiving” – One of the articles featured the Best Practice Webinar recording and I decided to have a look…and I am so glad that I did!
Was it useful, would you recommend it?
It was so useful! I kept pausing every couple of minutes to make notes, jotted down all of the examples and tips…I ended up with two A4 sides of notes telling me exactly what I needed to do to give the donations part of our website a much needed face-lift. I would highly recommend it!
It’s so clear, so simple and the tips absolutely work…having the Justgiving webinar to guide me meant that I didn’t have to reinvent the “fundraising wheel” – all I had to do was use other people’s past experience and knowledge and put it into practice on our website.
Did it prompt you to update the fundraising area on your site?
I was already thinking that I needed to get around to sorting out the donations section of our website and watching this webinar was the catalyst I needed to get me moving. I spent a week completely re-building and re-writing the entire donations part of our website.
Has this update had any effect so far?
The day after it was launched a new Justgiving fundraising page was created! It was such a great feeling…the work I’d put in revamping the site was already showing it’s benefits and our new supporter has raised £30 for us so far! I also knew about the importance of supporting our supporters so after being sent a notification of the new Justgiving fundraising page I was able to immediately email David Still and tell him how much we appreciated his support.
I was also able to add the widget for his fundraising page to our website so that everyone can see who our supporters are and what they’re doing! The effect of the update so far has been incredible – I am working on a “making the most of your Justgiving webpage” document in eager anticipation of there being many more pages created in the near future!
Have you had any feedback on the site?
There hasn’t yet been any feedback on the site updates but I’ll soon be sending our a mass email to all of our supporters so that they can take a look – I’m sure this will result in some feedback!
Did you do all this yourself – was it easy to do?
I did all of the re-building and re-writing myself – but I had so many ideas from the webinar and the resources on the Justgiving website that I can’t take any credit for it!
What was initially a daunting task was made so easy by the Justgiving team – and Jonathan took the time to look at what I’d done and gave me some constructive feedback so that I could make further improvements.
Is there anything else you’d like to add?
The only thing I’d like to add is that it’s well worth the investment of time to re-vamp the donations part of any charity website because you very quickly reap the benefits…plus it’s great fun thinking of creative ways to get people to look at the donations part of the website.
So, check out the video (it’s best to open the link in a new window) and see why their re-vamped site has already lead to one more fundraiser, and remember to watch the webinar recording yourself to learn how to do the same!
Justgiving charity site of the month Feb 2008 from Jonathan @ JG on Vimeo.
Our techies have been a particularly busy bunch this week, especially Systems Dev Manager Jason (he of the Famous Friday Fact), and another feature they released was a change to the sponsorship amount screen.
If we click "sponsor me now" at www.justgiving.com/cycletocannes, for example, we’ll see the screen below:
Instead of options for £100, £50, £20 or Other, what you see now are the five most recent donations and the five largest donations plus names and messages.
Having said that, if you’ve turned off the donation amount column, like on www.justgiving.com/olileech, only the latest donations are shown and the amounts do not appear:
We’ve been asked before whether we could enable custom amounts on fundraising pages, but we took the view that showing the most recent and top donations gives sponsors a better context for their donation.
The average donation on JG is about £34 (including Gift Aid), but some pages get lots of very large donations, and other pages get lots of smaller donations.
This new screen caters for both sets of pages because sponsors won’t be put off by too high or too small ask amounts – they can just see the top and past donation amounts for that page, how much they are and then decide if they want to match those amounts or go higher or lower (and, er, pay their credit cards right…).
You can also see the fundraising page target and total donated if you want to help someone reach their goal, plus adding your name and message at the beginning makes this screen even more compelling and *sticky* (plus you can still change the amount and message on the last screen of the donation process).
Our stats told us that some people would drop off the donation process on the old sponsorship screen, but we hope this change means more people go from visiting a page to making a donation. Which means even more money gets to you, the charities!
*Download and print our handy PDFs!*
Not everyone likes to read from the screen, or surf the net for information – our PDFs contain all the key information you or your treasurer need to know about the service we provide including; cost, payments, functionality and some great fundraising statistics.
Why choose Justgiving? It’s all here!
Justgiving fees
Subscription of £15 + vat p/m, with a one month canelation notice period.
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Earlier in the month we brought you news of improvements to the ‘sponsor a friend‘ search, and now it’s time for the charity search to get an update too!
So now if I search for “cancer” from the homepage, this is what I will see:
What’s changed?
And that’s, well, it really. A simple, but very important task, made better.
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