Archive for February, 2009

Millionth Justgiving page

michael-irvingThis month, we’re celebrating our one millionth Justgiving page!

It was created by Mike Irving, 24, from Kent, who’s fundraising for Alzheimer’s Society – just one of over 5,000 charities raising money through Justgiving.

It’s almost ten years since Justgiving started, and as we make a fuss of our millionth fundraising page, we know that it’s your hard work, your inspirational fundraising achievements and your generous donations that make all of this possible, and we’d like to shout our appreciation of the Justgiving community – charities, fundraisers and sponsors – from the rooftops!

To add to the excitement…

We’re giving away £500 in donations!

As a prize for creating our millionth Justgiving page, we’re making a £500 donation to Alzheimer’s Society through Mike’s Justgiving page. And to match it, we’ve got five more £100 donation prizes up for grabs.

Just sponsor Mike through his Justgiving page to enter the draw. On 23rd March, we’ll select five sponsors at random and make a £100 donation to each one’s chosen charity.

http://www.justgiving.com/canmikerun

Read on to find out Mike’s story and how donations through Justgiving are helping Alzheimer’s Society.

Mike’s story

Mike’s grandmother, Queenie Irving, was diagnosed with Alzheimer’s the year he was born and died when he was 12. Mike was never able to really get to know her, and the experience of Alzheimer’s in the family made a lasting impression on him. He remembers his grandmother doing things like locking herself in the bathroom, burning herself when she forgot that water from the kettle was boiling, and calling cats dogs and dogs cats. As a young child, an adult not knowing such simple things was confusing and worrying.

The emotional strain for Mike’s father and grandfather was considerable, as they watched the person they loved so much lose the ability to do simple tasks. As carers, it was also lonely, because Queenie wasn’t aware that there were any problems, and although they felt frustrated when she forgot things, they also knew she couldn’t help it.

Alzheimer’s affects the whole family. As Mike says, it puts “a strain not only on the sufferer but also the people around them, which makes it really hard to deal with”. Since finding out about Alzheimer’s Society, Mike’s keen to support them to enable both their research into finding a cure and the help they give to families. Through meeting families who have been helped by the charity, Mike has experienced the great work that they do.

When Mike found out that one of his colleagues was also running the London Marathon and had already set up her Justgiving page, he realised he was going to have a bit of fundraising competition. Not wanting her to steal his thunder (or potential donations) he quickly set up his own page and was “definitely glad that the page was so easy to set up” because he managed to get his email sent out first and, in the process, created Justgiving’s one millionth fundraising page.

He’s found that, compared to other methods of fundraising, setting up a Justgiving page is so much easier. It takes away the need to go round twice, once to get signatures and then again to collect sponsorship. He’s also been able to reach a wider audience, using emails and Facebook.

mike-irving-runInterview with Mike

So how’s the marathon training going and what advice can Mike pass on? Here’s what he has to say.

We’re really touched by your story and the impact that Alzheimer’s can have on generations of a family. How did Alzheimer’s Society support your family through that difficult time?

My family were actually unaware of Alzheimer’s Society while my Nan was suffering and only found out about the work the charity does to support sufferers of Alzheimer’s after my Nan had passed away. Since then my family and I have supported the work that the charity does to fund research into the disease as well as provide care and support for both sufferers and carers of those with the disease.

We saw that you did a half marathon last year. Was that your first sponsored run and what triggered you to bite the bullet and sign up?

The half marathon was my first sponsored run – I had never really run anywhere before! I decided to sign up as I really wanted to run the London Marathon and thought now was as good a time as any to get some trainers on and start working towards the ultimate goal…and, of course, raise some money along the way.

You used Justgiving for your half marathon last year, what made you come back this year?

I found that Justgiving was a fantastically simple and easy way to organise fundraising for an event. It only took a minute to set up an account and design a page and then I was underway with raising money.

What improvements to Justgiving would you like to see?

I’ve been impressed with the development of Justgiving and that you can now link your page to Facebook and other websites. But a couple of people who are also fundraising have mentioned that smaller charities aren’t available through the search on Justgiving.

Get your charity on Justgiving – we’ll contact them for you.

How is your training going? Do you have a top tip?

Training is going slow! It’s hard to juggle the miles and a busy job but the fundraising really spurs me on to get out on the streets and raise more. My top tip has to be to run until I get lost as then the only way to get home is to keep running, so I tend to chalk up a few more miles that way!!

Given the current economic situation, have you found it harder to get sponsorship this year?

The current economic climate hasn’t noticeably impacted people’s donations, and I feel it shouldn’t, as everyone can find a few less drinks to have, or DVD’s to buy, in order to donate to a good cause!

Do you have any tips for maximizing sponsorship?

Reaching as many people as possible through as many means as possible is the best way to get sponsorship, as you never know who might take an interest in your cause, or who may have been affected by a similar situation and want to help support your fundraising.

Have you found yourself eating any weird foods to help give you energy?

Hmmmmmm, anyone who knows me will know that I do have a strict cookie diet – not sure if it gives extra energy but it certainly helps with carrying some extra weight during training.

alzheimerssoc1_logoInterview with Alzheimer’s Society

Over the years, 5,612 Justgiving pages have been created to raise money for Alzheimer’s Society and these pages have resulted in a total of nearly £4 million being raised online with Justgiving.

We asked Jo Swinhoe, Director of Fundraising and Marketing at Alzheimer’s Society, to tell us more about what difference this has made to the charity.

What impact has the money you’ve raised through Justgiving had on Alzheimer’s Society? Are there any examples of how this has changed the business tangibly?

Alzheimer’s Society needs to raise money to support people today and find a cure for tomorrow. Raising money through Justgiving online has had a huge impact on the Society as a whole. With nearly £4 million being raised over the past five years, we have been able to support more people living with dementia and their carers than ever before.

Mike Irving has a fundraising target of £2K – can you point to a particular project that this money will fund?

Mike’s £2,000 could support over 10,000 families with vital advice on how to talk to children about dementia with the society’s award-winning ‘Talking to children about your illness’ leaflet

This Morning presenter, Ruth Langsford, is also running for Alzheimer’s Society and says: “I’m wishing Mike all the success and luck on the big day – he’s running for such a great cause and the Society is so grateful to him and all our fundraisers. I hope people will sponsor Mike on his Justgiving page (I’m also setting one up for my run in the Bupa London 10k, which takes place in May) – it’s so easy to use and every penny counts towards finding a cure for this terrible illness.”

Thanks so much Jo – and Ruth – for taking the time to talk to us and we wish Alzheimer’s Society all the best with your future work.

Amazing what can come from one fundraising page

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Red Nose Day 2009

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*Update Friday 13th March* Check out this great Red Nose Day page on Justgiving, which has been getting a lot of laughs on Twitter today!

It belongs to comedy actor Peter Serafinowicz, who you might recognise from Shaun of the Dead, Spaced, or as the voice of Darth Maul in Star Wars Espisode 1: The Phantom Menace…

http://www.justgiving.com/peterserafinowicz

You might have noticed a few red noses around the place lately, signalling the arrival of Comic Relief’s Red Nose Day 2009 on Friday 13th March.

The good news is you can now join in the Red Nose Day fun and raise money for Comic Relief through Justgiving, as they’ve recently become one of our registered charities.

Sainsbury’s is giving the fundraising drive an extra boost by working with Justgiving and Comic Relief to bring you this great Red Nose Day website with fundraising stories, Jamie Oliver recipes and a brilliant fundraising ideas generator, so you can find all sorts of ways to ‘Do Something Funny for Money’.

Here’s one exciting (and chilly) fundraising idea from a Justgiving father and son fundraising team, who slept the night in a homemade igloo for Comic Relief this month.

As they say on their Justgiving page: “Martin and Charlie “checked in” at the Red Nose Igloo at 11:30 pm and emerged 08:00 am. Overnight the outside temperature fell to around -5 degrees C. Happily the temperature in the igloo was a balmy -1.5 degrees C.” We’re really impressed with their snowy resourcefulness.

And that’s just one of the amazing fundraising stories we’ve seen so far. In the past week, you’ve helped raise over £15,000 in donations for Comic Relief through Justgiving. It’s a fantastic start and we’re looking forward to seeing what you come up with next.

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Jobs at Justgiving: Key Accounts Director and Helpdesk Advisor

We’d like to let you know about two vacancies here at Justgiving, one in our charities team and one on our helpdesk.

Justgiving Key Accounts Director

We’re looking for the right person to join Justgiving as our Key Accounts Director, based in Farringdon at the Justgiving offices.

If you’re interested, or know anyone who you’d like to recommend, please get in touch with charlotte@justgiving.com

Aim of the role

To delight our top 100 charity clients, and ensure they feel valued, by providing leadership, project management, education and analysis.

Day-to-day role

•    Actively manage relationships with our top clients to maximize their success, including:
- conducting meaningful enquiries and making insightful recommendations to clients, based on thorough data analysis
- providing follow-up that is deliberate, hands on, planned and purposeful, and ensuring that the more junior members of the team adhere to the same standards
- taking up all opportunities to optimize and grow income and negotiating action plans with key clients
- identifying case studies and results that support our thought leadership and communications programme
•    Manage the financial aspects of our top charity accounts, including forecasting and performance reporting
•    Capture in-depth feedback on our service from the key stakeholders among our charity clients, and articulate product development recommendations for the company
•    Develop the skills of the other junior members of the account team
•    Provide fundraising and charity insights to all the business and technology teams.

Skills

•    Consistent, proactive and responsive delivery skills, with a strong attention to detail
•    A deep commitment to the ethos of excellent client service
•    Excellent interpersonal, written and verbal communication skills
•    Excellent presentation skills
•    Excellent organisational and project management abilities
•    Outstanding analytical ability
•    Tenacious and committed; able to ask intelligent and incisive questions

Experience

•    Candidates should have considerable experience in handling client relationships with demonstrable ability to develop accounts
•    Proven track record in developing key accounts
•    A minimum of five years account management/project management experience. At least three of these should have been working with charities on fundraising or campaigning, either client or agency side.
•    Experience in database, direct and digital marketing techniques
•    Understanding of, and passion for, the web as a fundraising and campaigning channel.

Justgiving Helpdesk Advisor

Excellent customer service is essential to us, and we have a brilliant team who consistently go the extra mile to give our users the best possible experience. We work hard and have fun doing it.

We are now looking to recruit a new team member who can help take our user satisfaction to even higher levels as we enter our busiest period of the year.

We are emphatically not a call centre: there are no call scripts and you will answer calls and emails on all kinds of subjects – from changing the expiry date of a fundraising page to advising a bereaved person on how to build a memorial page on our website.

As part of the job you will:

* respond to phone and email enquiries from our users – primarily individual charity supporters
* propose new responses and solutions for new types of enquiries as they arise
* document technical problems for resolution by our technical team
* contribute to the ongoing review of the team’s processes and tools to ensure the fastest possible turnaround times and maximum user satisfaction

The kind of person we are looking for:

* you will have the ability to think out of the box, take the initiative and organise your own work
* you will be comfortable listening and talking to a very wide range of users, have a bright personable telephone manner, and be able to deal with all queries sensitively and efficiently
* you will have at least two years’ experience in a busy customer service environment (preferably for an online product or service)
* you can write well and fast, without grammatical or other errors. English is your mother tongue, or at an equivalent level. We take this very seriously, and will ask you to take a writing test.
* you have a genuine interest in the web and can talk and write about technical issues in plain English.

To find out more about Justgiving, please visit our ‘About us‘ section.

Salary is £18k per annum with 25 days’ paid holidays in addition to statutory holidays. The contract will initially be offered full-time for six months. Working hours are 9am to 6pm.

To apply, please send mike@justgiving.com your CV and write us a letter explaining why you wish to join Justgiving and what your contribution to our customer service team would be.

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Good practice from Guide Dogs

guide-dogs-open-day

A couple of weeks ago, we were invited by Chris Rose at Guide Dogs for the Blind, to help at their London Marathon open day. It was a great day where we got to meet their marathon runners, and events team.

So we can pass on that good experience, we’ve asked Chris to tell us more about their open day and his tips on helping your supporters.

Can you explain a bit more about the open day?

Each year we hold an open day for our London Marathon runners at one of our four Guide Dogs Training Schools around the UK. It’s an ideal opportunity for us to interact with our runners, offer them training and fundraising advice and engage them with the charity that they’re raising thousands of pounds for! We always find that the open day helps supporters to realise how their efforts will help us continue our work.

The fundraisers get a brief introduction from the Guide Dogs Events Team, followed by a tour of the school, consisting of a demonstration on the dogs’ advanced training, using both indoor and outdoor obstacles as well as obedience, a tour of the kennels and a chance to meet puppies in their early training with volunteer puppy walkers. The session is wrapped up with a speech by a guide dog owner on how the miraculous partnership between them and the dog has helped to transform their life after blindness. After the tour and talks, our supporters meet with some of our key suppliers and sponsors; Saucony, For Goodness Shakes and the team from Justgiving, who are on hand to support runners with their fundraising pages.

How do you keep in touch with your fundraisers?

We keep in regular contact with supporters taking part in all of our challenge and running events, by phone and email . Through our monthly e-updates, our supporters are kept informed of events and given tips for fundraising and training. We also link to our website to offer an extensive supporter information area.

We also use these open days as an opportunity to meet with our supporters before the event, and engage them more with the charity. This has proven to boost their fundraising total significantly, and to generate a much improved relationship during the event. We’re finding that supporters often go on to support us in other ways in the future.

How do you use Justgiving to help raise more money?

Using Justgiving, we can very easily help people make the most of their page. After you sign up to an event on our website, you link through to the Guide Dogs area on Justgiving and can set up your page immediately. On the next e-update, we suggest that they add a personal photo and more information about their challenge and why they’ve chosen to support Guide Dogs. After that, we ask them to promote the page through Facebook, using Flickr and YouTube links and by emailing the page to everyone in their address book.

Any more words of wisdom?

My main advice is to offer as much individual guidance to your supporters as possible. Remember, in many cases they are the lifeblood of your organisation. By making fundraising tools and advice readily available through email, your website or in a support pack, you will be making their job as a fundraiser far easier and you’ll quickly notice an increase in the amount they can raise.

So, by showering your fundraisers with care and attention, they’ll:

- raise more money and

- be much more likely to raise money for you again.

Thanks again to Chris and the rest of the Guide Dogs team!

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Digicomms, social media & online fundraising – what everyone’s talking about

Yesterday, we were delighted to support the Institute of Fundraising North’s conference, Making the most of the Internet, Email and Social Media. Over 80 people attended and there was a palpable buzz after a great selection of speakers ran through the possibilities that the internet and social media holds for charities.

I (Jonathan) presented on the subject of what charities really think of online fundraising and how to make the most of it. You can view my presentation below or on slideshare (complete with links on the slides to find out more):

There’s also a recording of the whole talk on Vimeo:

It was a really exciting event to be at, in the wonderful surroundings of the National Railway Museum, York. True to the nature of the event, we’ve shared some of our photos of the day on Flickr, and there are more tagged here.

One of the other speakers, Howard Lake, founder of UK fundraising, has already posted his reaction complete with some of the other presentations on his blog. There was also loads of real-time reaction and interaction using twitter by attendees and speakers alike – you can see a selection of the ‘tweets’ grouped here. Feel free to say hi to me at http://twitter.com/jon_bedford

The day also included a fantastic talk by Buzz Director Steve Bridger on An introduction to Social Media for charities, ProBlogger Chris Garrett‘s engagingly witty take on blogging, Beth Kanter joined us live from San Francisco to talk charities and social media, Nick from Missionfish spoke on using eBay for charity, and there was a fabulous case study from Dogs Trust – showing a charity putting everyone’s theories into (best) practice.

I was also fortunate enough to give a version of this presentation at Professional Fundraising’s Digicomms conference in January. And the two events shared some key themes – with many speakers at both events encouraging charities to accept that they have less control in the online world, that while there may be some risk in using Digital, New or Social Media (whatever you want to label it), the risk of *not* getting involved and being left behind is far greater.

presentation slide

There are so many websites out there that can be used as tools to help charities do what they do best – tell their story and make supporters part of that story. We see it more and more with both individuals and charities who use the Justgiving site, and we use those same tools ourselves, be it Facebook, flickr, YouTube, twitter or this blog.

Check out the other presentations from the day below:

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