We were invited by Procter & Gamble to help support a rather unique fundraising initiative this week. The P&G team here in Geneva wanted to help their executives learn more about the digital world, and they came upon the idea of a “digital fundraising night”.
The idea is that four teams of P&G teams (plus experts) competed over one evening, using digital channels, to raise as much money as possible for UNICEF to help eliminate Maternal and Neonatal Tetanus.
Lee and Jonathan from Justgiving helped out with creating the fundraising pages and lending their digital expertise for the night, and you can see how all four teams are getting on at www.justgiving.com/pampersunicef
For example, team “feel n learn” have created a Facebook fan page, promoted videos, sent SMS and emails to their personal contacts and contacted relevant bloggers, all to promote a fundraising page at www.justgiving.com/pampersfeelnlearn
We’ve not been asked by any other companies to do this before, so it is an interesting experiment in teaching staff how to use these new channels by raising money for a great cause. We’ll be reporting back over the coming days on the success of the event, and what other companies (and charities) can learn about fundraising in the digital world.